Apex Roofing Co.
Steel grey with safety yellow and the quote form kept in reach.
Roofing splits into two customers who want opposite things. One has water coming through the ceiling right now. The other is planning a replacement for next summer. A single generic contact page serves neither of them well.
Urgency has to be designed for without making the whole site shout. The page separates the emergency path from the planning path early, so the person with a leak is never made to read about material warranties first.
Design decisions
- 01
Leaking now and planning ahead split at the top
Two paths, stated plainly. Making an emergency caller scroll past a company history is how a roofer loses the job to whoever answered the phone.
- 02
The quote form stays reachable from every section
Roofing decisions are made quickly once made at all. Forcing a return trip to a contact page adds a step at the exact moment the customer is ready.
- 03
Safety yellow used only for action
It marks the thing to press and nothing else. Spread across headings and borders it stops meaning anything.
What is built into it
- Split emergency and planning paths
- Always-reachable quote form
- Projects page
- Services page
Apex Roofing Co. is a design study. The business, its address and its reviews are invented so we can show a finished website instead of a flat mockup. Nothing on this page describes a real client of VinaPage.