Advanced Beauty Clinic
Rose and ink, with an app-style menu on mobile and a four-step booking flow.
A clinic offering dozens of treatments across skin, body and injectables has a navigation problem before it has a marketing problem. People arrive with a concern, not with the name of a machine, and a treatment list organised by technology sends them away.
This is the largest treatment catalogue in the set, and phones are where it gets browsed. Borrowing structure from apps rather than from brochure websites is what keeps a catalogue this size usable on a small screen.
Design decisions
- 01
You start from a concern, not a treatment name
The picker asks what someone wants to change and maps that to treatments. Organising by equipment is how clinics think and is not how customers search.
- 02
The mobile menu behaves like an app shell
Persistent, thumb reachable, with the catalogue browsable inside it. A standard hamburger cannot hold a menu this deep without burying half of it.
- 03
The equipment gets a stage of its own
For device led treatments the machine is part of the credibility. It is shown properly rather than named in a paragraph.
What is built into it
- Concern picker
- Treatment browser
- App-style mobile shell
- Four-step booking flow
Advanced Beauty Clinic is a design study. The business, its address and its reviews are invented so we can show a finished website instead of a flat mockup. Nothing on this page describes a real client of VinaPage.