VinaPage New Zealand
Skin Clinic Website Design Study

Aurelle Skin Clinic

Clinical calm in silver and sage, with the science made readable.

Aurelle Skin Clinic demo website preview

Skin clinics sit between beauty and medicine. Lean too far into spa language and the treatments sound unserious. Lean too far into clinical language and the page reads like a hospital nobody wants to visit.

People researching a skin treatment are anxious and are reading carefully, often comparing two clinics side by side. The page has to answer questions in the order they get asked rather than selling over the top of them.

Design decisions

  1. 01

    An explainer that stays with you while you scroll

    The treatment name stays pinned while its detail scrolls past, so nobody loses track of what they are reading about halfway down a long page.

  2. 02

    The team page carries real weight

    For anything involving a needle or a laser, who is holding it matters more than the room it happens in. That page is a conversion page, not an afterthought.

  3. 03

    Objections are answered in an accordion, not hidden

    Downtime, pain, cost, how many sessions. Putting them on the page in plain language filters out unsuitable enquiries and builds trust with the suitable ones.

What is built into it

  • Sticky treatment explainer
  • Team page
  • FAQ accordion
  • Booking form

Aurelle Skin Clinic is a design study. The business, its address and its reviews are invented so we can show a finished website instead of a flat mockup. Nothing on this page describes a real client of VinaPage.

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